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      Integrating Mailchimp and Voma

      This guide will show you how to integrate Mailchimp and Voma and set up automations for your offers.

      Voma is designed for seamless integration with other platforms, allowing you to connect it quickly and easily to the tools you’re already using. Our direct integrations make it straightforward to incorporate Voma into your existing workflow, ensuring a smooth and efficient experience.

       

      Jump to:

      How to integrate with Mailchimp

      How to create automations

      GDPR automation

       

      How to integrate with Mailchimp

      Mailchimp is an email marketing platform that helps businesses design, send, and analyze email campaigns. It offers a range of tools for creating customizable emails, managing subscriber lists, and automating marketing workflows, along with detailed analytics to track campaign performance and optimize engagement.

      1. Navigate to the Integrations page in your account, and click on New Integration: Integrations 1a-1

      2. Select Mailchimp from the Integrations page.
        Integrating Mailchimp 2

      3. Enter your Mailchimp API Username and API Key. Please visit this Mailchimp guide to see where to find your API Key in Mailchimp.
        Integrating Mailchimp 3

      Once you have integrated with Mailchimp, you will see the integration on the Integrations page.

       

      How to create automations

      When you're done integrating Mailchimp with your Voma account, you can set up automations in the OfferStack tab of your offer.

      1. Head to your offer's OfferStack tab, and click on Create an automation (or click on Click here to create a custom automation if the automation you want to create isn't listed on the screen).
        Integrations 2a
      2. Set the Destination to Mailchimp.
      3. Specify the Action to take when the automation is triggered, and complete any further details, should it be required for your platform.  Then, click Create. 
        Integrating Mailchimp 5

      Your automation will now be listed on your Automations page.

       

      🔗  Head over to this guide for more detailed information and a video about creating automations in Voma.

         

        Types of automations

        The type of automation determines what will trigger the automation to fire.

        • Optin: Triggered when someone submits your optin form
        • Abandon Cart: Triggered when someone abandons the cart
        • Purchase: Triggered when someone purchases the main product
        • Bonuses: Triggered when someone receives a bonus
        • Upsell: Triggered when someone purchases the upsell
        • Bump: Triggered when someone purchases the order bump
        • Cancel main product subscription: Triggered when someone cancels their subscription for the main product, if the main product is a subscription
        • Cancel upsell subscription: Triggered when someone cancels their subscription for the upsell, if the upsell is a subscription

        Possible actions

        The action is what will happen when an automation is fired.

        • Add a tag to a contact
        • Remove a tag from a contact
        • Add contact to an audience
        • Remove contact from an audience

        GDPR automations

        If you have integrated Voma with Mailchimp and enabled the GDPR checkbox on your offer, Voma will automatically apply tags to subscribers in Mailchimp in some cases:

        • If someone checks the GDPR checkbox when submitting the offer, add "Voma - GDPR consent" tag to Mailchimp
        • If someone is in EU when submitting the offer, add "Voma - Customer in EU" tag to Mailchimp

         

        ❔  If you have any questions, please let us know at help@voma.ai or in our live chat at the bottom right of your screen.