Integrating ActiveCampaign and Voma

This guide will show you how to integrate ActiveCampaign and Voma and set up automations for your offers.


Jump to:

How to integrate with ActiveCampaign

How to create automations

GDPR automation


How to integrate with ActiveCampaign


  1. Navigate to the Integrations page in your account, and click on New Integration:


  2. Select ActiveCampaign and enter your ActiveCampaign API URL and Key, then click Add. (Please visit this ActiveCampaign guide to see where to find your API URL and Key in ActiveCampaign.)

Once you have integrated with ActiveCampaign, you will see the integration on the Integrations page.

How to create automations

When you're done integrating ActiveCampaign with your Voma account, you can set up automations in the OfferStack tab of your offer.



  1. Head to your offer's OfferStack tab, and click on Create an automation (or click on Click here to create a custom automation if the automation you want to create isn't listed on the screen).
  2. Set the Destination to ActiveCampaign.
  3. Specify the Action to take when the automation is triggered, then click create. Your automation will now be listed on your Automations page.


🔗  Head over to this guide for more detailed information and a video about creating automations in Voma.


Types of automations 

The type of automation determines what will trigger the automation to fire.

  • Optin: Triggered when someone submits your optin form
  • Abandon Cart: Triggered when someone abandons the cart
  • Purchase: Triggered when someone purchases the main product
  • Bonuses: Triggered when someone receives a bonus
  • Upsell: Triggered when someone purchases the upsell
  • Bump: Triggered when someone purchases the order bump
  • Cancel main product subscription: Triggered when someone cancels their subscription for the main product, if the main product is a subscription
  • Cancel upsell subscription: Triggered when someone cancels their subscription for the upsell, if the upsell is a subscription

Possible actions 

The action is what will happen when an automation is fired.

  • Add a tag: This will apply a tag to your contact in ActiveCampaign
  • Remove a tag: This will remove a tag from your contact in ActiveCampaign
  • Add to list: This will add someone to a specific list in your ActiveCampaign account
  • Remove from list: This will remove someone from a specific list in your ActiveCampaign account


📑  Note: You can create new tags in Voma on the fly without having to log into ActiveCampaign.


GDPR automation


If you have integrated Voma with ActiveCampaign and enabled the GDPR checkbox on your offer, Voma will automatically apply tags to subscribers in ActiveCampaign in some cases:

  • If someone checks the GDPR checkbox when submitting the offer, add "Voma - GDPR consent" tag to ActiveCampaign
  • If someone is in EU when submitting the offer, add "Voma - Customer in EU" tag to ActiveCampaign 


❔  If you have any questions, please let us know at or in our live chat at the bottom right of your screen.