How to create an evergreen deadline in Voma for your main offer

In this guide, we'll show you how to add an evergreen deadline to your main offer. 

Adding an evergreen deadline is a great way to increase the urgency for your visitors to purchase your offer.

Voma currently has a direct integration for evergreen deadlines with the following email platforms:

  • ActiveCampaign
  • Drip
  • Keap
  • Ontraport

If you are using a different email platform, you'll need to use Zapier to trigger an evergreen deadline in Voma. Please see our Zapier guide here.

If a subscriber does not have access to the offer or their deadline is expired, then Voma (by default) will prevent them from accessing your offer. To customize what happens when a subscriber does not have access to the offer or their deadline is expired, you can enable an After-Deadline Action in OfferStack.

Voma will use this After-Deadline action (if enabled) as the behavior when someone visits your offer and they don’t have access as well as when they visit your offer and their deadline is already expired.

In this doc we'll cover:

Creating an Evergreen Deadline

Go to the OfferStack tab of the offer editor and go to Main Offer.

Under Deadline Type, select Evergreen and fill out the following fields:

  • Description-  text that appears next to your deadline
  • Deadline Length- how long you want your deadline to be
  • Unit of Time- minutes or seconds

Email Integration

If you enable evergreen, then subscribers will only be able to access your offer if you add them to your offer via email integration, Zapier integration, or manual import.

To integrate your evergreen deadline with your funnel via the email integration, choose your email platform under Select your email platform:

If you're not seeing your email platform as an option, then you'll need to connect it to your Voma account. Follow our platform-specific guides here.

To trigger an evergreen deadline for each subscriber in your funnel, copy the webhook from the second field (see image below) and add it to your email automation.

In ActiveCampaign for example, we'd add this webhook to the top of the automation as a webhook step. 

To see how to add a subscriber manually to a deadline, see this guide.

Email Links

In all emails that point to your Voma offer page, replace the normal offer URL with the email link below.

If a subscriber visits a Voma offer through a Voma email link, then Voma will first check if that subscriber has access to your offer, and then check if their deadline is expired or not. Your subscriber will be able to access the offer if they have access and their deadline is not expired.

For more details on how to integrate the Voma email links into your funnel, visit our guide on email links.

Going Live with Your Deadline

Once you've finished integrating your deadline into your funnel, make sure your deadline is active by checking the 'Live' label next to Main Offer or the 'On' toggle.

Now when customers visit your offer, they'll see the deadline for the length of time you've set.

If a subscriber visits your Voma offer directly (without the ?vemail=... parameter in the URL), then they will first see a lightbox where they can enter their email address. Then Voma will check if they have access and if their deadline is expired or not.


If you have any questions, please let us know at or in our live chat at the bottom right of your screen.