Setting the optin, abandoned cart, and purchase tags for your offer

This guide will show you how to set tags to trigger an email automation, or grant/remove product access whenever a prospect opts-in, abandons their cart or makes a purchase.

In Voma you can create custom automations, or use the pre-set ones in OfferStack for Optin, Abandoned Cart, and Purchase. Abandoned cart automations can be one of the highest ROI marketing efforts and we recommend every customer have one! A simple reminder or incentive for your prospects can consistently increase your conversions.



In Voma, you have the option to choose between 5 different OfferStacks:

  • None - An offer that's available all the time without any special incentives or deadlines.
  • Optin to Offer - To grow your list quickly and offer a special deal with a real deadline right after they subscribe.
  • Live Launch - A special offer where everyone has the same exact deadline.
  • Evergreen - A special offer with a real deadline to take action.
  • Tripwire - Add a simple cookie-based deadline that starts when a visitor opens your offer. 

For all 5 of the options listed above, you'll be able to add tags when setting up automations in your OfferStack tab. You can create custom automations, or use the ones listed in your Automations tab (Optin, Abandon Cart, and Purchase are the most commonly used ones).


📑  Note: In this example, we used ActiveCampaign. (If you use another platform, it may look different.


  1. In the OfferStack tab of your offer, under Automations, click on Create an automation in the option you want to use.
  2. Firstly, choose the Destination from the dropdown list. If you have more than one email platform integrated with Voma, you’ll be able to choose which one to use. 
  3. Select the Action you want to take when someone opts in, abandons their cart, or makes a purchase.     

  4. After selecting the Action, select the relevant Tag or List and click Create.

📑  Note: You can also set the Destination to Voma to set up automations to grant or remove content access.



❔  If you have any questions, please let us know at or in our live chat at the bottom right of your screen.