Integrating Facebook Pixel and Voma

This guide will show you how to connect Facebook Pixel and Voma to let you measure, optimize, and build audiences for your ad campaigns.

Voma gives you an easy way to add your Facebook Pixel to Voma offer pages that will let you measure, optimize, and build audiences for your ad campaigns.

Voma automatically sends the following key events to Facebook as someone is interacting with your offer page:

1. When a user visits a payment page - PageView
2. When a user types in a valid email address - Initiate Checkout
3. When a user makes a purchase of a product with a One-time charge - Purchase
4. When a user makes a purchase of a subscription product without a trial - Subscribe
5. When a user makes a purchase of a subscription product with a trial - Start Trial

How to integrate Voma with Facebook Pixel

1. Head to your Voma account. Select Integrations from the sidebar, then click on New Integration.
   
2. Select Facebook from the list of platforms on your Integrations page.
   
3. You now need to authorize Voma to receive your name and profile pic from Facebook:
   
   
   
   And then authorize Voma to integrate with your Facebook Pixel:
   
   
   
   If the connection was made successfully, you'll see this message:
   
   
   
   Once you've been redirected back to Voma, go ahead and select the Facebook account that you just connected to Voma:
   
   
   
   Then select the Facebook Pixel from this account that you want to use for your Voma Payment pages:
   
   
   
   Select the following two options if you want to allow these actions, and then click "Add":
   
   -- "Load the Facebook Pixel on Voma payment pages"
   -- "Send browser events through the Facebook Pixel"
   
   
   
   That's it! You'll now see the Facebook Pixel integration in the Integrations section:
   
   

What you'll see in Facebook Events Manager

You can follow this link to open Facebook Events Manager

1. When a user visits a payment page - PageView


2. When a user types in a valid email address - Initiate Checkout



3. When a user makes a purchase of a product with a One-time charge - Purchase



4. When a user makes a purchase of a subscription product without a trial - Subscribe



5. When a user makes a purchase of a subscription product with a trial - Start Trial