Integrating Google Tag Manager (GTM) and Voma

This guide will show you how to integrate Google Tag Manager and Voma

Voma is built to integrate effortlessly with other platforms, ensuring a smooth and efficient experience. We offer a simple way to add Google Tag Manager (GTM) to all your Voma Offer pages.

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Key events Voma automatically sends to Google Tag Manager 

How to create a Container ID in Google Tag Manager

How to integrate GTM with Voma

What you'll see in Google Tag Assistant

Voma automatically sends the following key events to the GTM Data Layer as someone is interacting with your offer page:

1. When a user visits a payment page - begin_checkout
2. When a user types in a valid email address - voma_lead
3. When a user adds an order bump to the cart - add_to_cart
4. When a user removes an order bump from their cart - remove_from_cart
5. When a user makes a purchase (main product, main product + order bump, and/or upsell) - purchase

How to create a Container ID in Google Tag Manager

1. Open one of your Voma Offer pages in your browser and copy the page URL.
   
   
   
2. Now log in to your Google Tag Manager account and create a new container.
   
   
3. Name your container, select Web, and then click Create.
4. Make sure to Submit and then Publish the new container.
   
   
5. Now go ahead and copy the Container ID that you want to integrate with Voma.

How to integrate GTM with Voma

1. Head to your Voma account. Select Integrations from the sidebar, then click on New Integration.
   
2. Select Google Tag Manager from the list of platforms on your Integrations page.
   
   
   
3. Now add the container ID that you just copied in the previous section into the GTM ID field, and click Add.
   

Once you have integrated with Google Tag Manager, you will see the integration on the Integrations page.

What you'll see in Google Tag Assistant

This is what you'll see in Google Tag Assistant:

1. When a user visits an offer page - begin_checkout
   
   
   
2. When a user types in a valid email address - voma_lead
   
   
   
3. When a user adds an order bump to the cart - add_to_cart
   
   
   
4. When a user removes an order bump from their cart - remove_from_cart
   
   
   
5. When a user makes a purchase (main product, main product + order bump, and/or upsell) - purchase