How UTM parameters work with Voma

This guide will show you how UTM parameters work with Voma

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More about UTM parameters

How UTM parameters work in Voma

 

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More about UTM parameters

UTM parameters are tags you can add to your URLs to track your marketing campaign's performance. These parameters help you identify where your traffic is coming from and how different promotions work.

Here’s a quick guide to the 5 main UTM parameters:

1. utm_source: 
   Shows where the traffic is coming from. For example, `utm_source=facebook` indicates that the visitors found you through Facebook.
2. utm_medium: 
   Describes the marketing channel used. For instance, `utm_medium=email` tells you that the traffic came from an email campaign.
3. utm_campaign: 
   Identifies the specific campaign or promotion. For example, `utm_campaign=summer_courses` helps track traffic from a summer course promotion.
4. utm_term: 
   (Optional) Used to track specific keywords in paid search ads. For example, `utm_term=online_marketing` can help you see which search terms are bringing visitors to your site.
5. utm_content: 
   (Optional) Differentiates between different versions of an offer, ad or link. For example, `utm_content=banner_ad1` can help you track which ad version is performing better.

Here’s an example of a URL with UTM parameters (UTM parameters in Bold):

https://www.yourcoursewebsite.com/?utm_source=linkedin&utm_medium=social&utm_campaign=fall_webinar&utm_content=cta_button

When someone clicks on this URL, the UTM parameters are captured by your analytics tools, such as Google Analytics. This lets you see which marketing efforts are driving the most traffic to your courses and helps you make data-driven decisions to improve your promotional strategies.

 

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How UTM parameters work in Voma

Voma automatically picks up UTM parameters on offer pages and includes them in your:

1. Orders Dashboard 
2. Order details
3. Orders CSV export 
4. Zapier integration

In this example, we'll use the following URL (which includes 4 of the 5 parameters):
https://xxx.vomapages.com/success-bundle?utm_source=fb&utm_medium=email&utm_campaign=wintersale&utm_content=offer-a 

UTM parameters in your Orders Dashboard

One way to access data on UTM parameters, is through your Orders Dashboard. 

1. Head over to Offers.
2. Scroll through the columns on your Orders Dashboard until you get to the UTM parameter columns.
3. In this example we used 4 of the 5 parameters, so you'll see that one of the columns is empty (Term).

UTM paramterers in your Order details

When you open an order in Voma, you'll also see the UTM parameters in the Order details.

UTM paramterers in a CSV export of your orders

You can also export your orders to a CSV file and this will include the UTM parameters for each order.

UTM paramterers in your Zapier integration

The UTM parameters for each order will also be available in your zap in Zapier.

 

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